RUNTO Technology (RUNTO) today released the summary and outlook of China’s XR market in the first half of 2023 products, analyzing the development status and trends of the XR market.
▲ Picture source Sony’s official website
Luotu Technology data that in the first half of 2023, the omnichannel sales of consumer-grade XR devices (including AR and VR) in China will be 382,000 units, a year-on-year decrease of 38.6%. Among them, the online open retail market (excluding Douku and other content e-commerce) sold 138,000 units, accounting for 36% of all channels, a year-on-year decrease of 40.2%; sales were RMB 430 million, a year-on-year decrease of 36.5%.
Luotu Technology analyzed that the poor performance of the overall XR market is mainly dragged down by VR products. According to the online monitoring data of Luotu Technology, in the first half of the year, the online sales of VR equipment were 97,000 units, a year-on-year drop of 56%; while AR equipment is in a stage of rapid increase, the sales volume in the first half of the year was 41,000 units, a year-on-year increase 3.4 times.
▲ Tuyuan Luotu Technology Official Account
At the product level, Nolo Technology said that “Fast LCD technology has both effects and cost performance and has become the first choice for most VR devices.” Among the released products, Meta Quest 2, Sony PlayStation VR, NOLO Sonic, PICO G2 4K, Pimax5K Plus, Skyworth VR, etc. all adopt this technology.
But in the AR market, Micro OLED overtook Fast LCD this year. In the first half of 2023, the market share of Micro OLED in the AR product line will reach 94.0%, compared with 43% in the first half of last year.
▲ Tuyuan Luotu Technology Official Account
In addition, in the optical solution, Pancake and Birdbath have become the standard equipment of VR / AR products respectively, while eye tracking and inside-out technologies are also accelerating penetration. In the first half of 2023, the market share of Pancake optical solutions in the VR online market will reach 78%, and the penetration rate of Birdbath optical solutions in the AR online market will reach 94%.
