American automaker Lucid lowered the price of its Air series of luxury sedans this week due to fierce competition and slowing demand for electric vehicles. The price reduction activities ended on November 30.
Summarized as follows:
- Air Touring: The price has been reduced from US$95,000 to US$87,500 (currently about RMB 640,000), and the GT version has been reduced by US$10,000 to US$115,600 (currently about RMB 845,000).
- Air Pure: the price of the all-wheel drive version has been reduced from US$82,400 to US$74,900 (currently about RMB 548,000), while the price of the rear-wheel drive version remains unchanged at US$77,400 (currently about RMB 566,000).
It is understood that Tesla has lowered the price of the Lucid Air’s competing Model S to $74,990 (currently about RMB 548,000).
A report from research firm Cox Automotive showed that the electric vehicle price war has forced companies to prioritize sales over profits and reduced the average price of electric vehicles to US$50,683 (currently about RMB 370,000) in September.
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