Most Viewed Content:

Ford unveils F-150 Lightning Pro SSV, an Electric Pickup made for police officers

Ford today showcased the F-150 Lightning Pro SSV, an...

Fusionflight Launches Ultra-Lightweight 8kW Turbine Generator: Weighs Less Than 9kg

Fusionflight, the drone manufacturer, has just released a turbine...

Like a seven-year-old? Musk’s antics turn owners and potential buyers against Tesla

Dennis Levitt, 73, an American self-storage company executive, got his first Tesla, a blue Model S, in 2013 and loved it: “I’m a big Musk fan.” While Levitt still loves his Tesla, he became disgusted with Musk.

“As time went on, his public statements really bothered me,” Levitt said, citing Musk’s verbal sparring with President Joe Biden and others, “and he acted like a seven-year-old.”

Consumer survey after consumer survey and market research reports show that Tesla has high brand awareness, consideration and loyalty in the U.S., and customers are mostly satisfied with its cars. On the other hand, Musk’s series of antics? This, they argue, can be done without. This comes after a research firm, Escalent, found that Musk was the most negative aspect of the Tesla brand among electric car owners surveyed.

Of course, there’s no denying that Musk’s demonstrated star appeal on Twitter contributed greatly to Tesla’s initial publicity push, especially because it was an alternative to traditional advertising. His constant stream of online banter, with occasional grand announcements or stunts (see: shooting a sports car into space), occasionally made Tesla headlines. In the company’s early days, the slick commentary was a refreshing trait and a designed tone that, rather than being a mistake, allowed Musk to project a chic media image and made him the “ringleader” of Tesla’s online legion of fans.

But after making Tesla and himself deeply entwined and synonymous with each other, Musk has become embroiled in political conflict, trying to buy his biggest megaphone, Twitter, with much fanfare and fuss, and trying to push back against unflattering coverage of his personal life, putting the company’s increasingly valuable brand at considerable risk. high stakes for the company’s increasingly valuable brand.

For much of the past decade, Tesla has lacked competitors to match the battery range and other performance metrics of its models. As traditional automakers introduce more powerful electric models, Tesla will have less wiggle room.

According to Strategic Vision, a U.S. research firm that consults with automotive companies, about 39 percent of car buyers say they would not consider a Tesla. That’s not necessarily unusual – almost half of those surveyed said they wouldn’t consider the German luxury brand. But Tesla does lag behind more mass-market brands: for example, only 23 percent of drivers have no Toyota on their shopping list.

Latest

Minisforum launches NUCXI5 and NUCXI7 ultra-thin desktop hosts starting at $859

With the rapid development of hardware performance, consumers with...

Moto Razr 2022 with 50 million large base OIS main camera

Motorola will hold a new conference on the evening...

Former Xbox president says company encourages console wars to “challenge each other”

Former Xbox boss Peter Moore has revealed an interesting...

Is the “1-inch outsole” really 1 inch? Xiaomi 12S Ultra disassembly

In the field of photography, many people believe in...

Newsletter

spot_img

Don't miss

Minisforum launches NUCXI5 and NUCXI7 ultra-thin desktop hosts starting at $859

With the rapid development of hardware performance, consumers with...

Moto Razr 2022 with 50 million large base OIS main camera

Motorola will hold a new conference on the evening...

Former Xbox president says company encourages console wars to “challenge each other”

Former Xbox boss Peter Moore has revealed an interesting...

Is the “1-inch outsole” really 1 inch? Xiaomi 12S Ultra disassembly

In the field of photography, many people believe in...

Azera Announces Energy Europe Factory Coming Soon Located in Hungary

On the evening of July 29th, Peter Cialto, Minister...
Threza Gabriel
Threza Gabrielhttps://www.techgoing.com
TechGoing is a global tech media to brings you the latest technology stories, including smartphones, electric vehicles, smart home devices, gaming, wearable gadgets, and all tech trending.
spot_imgspot_img

U.S. Senate Procedural Vote Passes $52 Billion Chip Bill

BEIJING, July 27 (Xinhua) -- The U.S. Chip Act, which aims to enhance U.S. semiconductor manufacturing capacity, was passed 64-32 in the Senate procedural...

iPhone 13 full series discount 600 yuan means clearing the library: iPhone 14 is coming in two months

Today, Apple suddenly launched a special offer on the official website, announcing that between July 29 and August 1, the iPhone 13/12, AirPods series,...

Apple US Store restocks refurbished iPhone 12 Pro phones: from about $5,131 in simple white boxes

Apple today restocked its U.S. stores with certified refurbished iPhone 12 Pro models, which first hit shelves in April of this year. Available in...