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Li Auto’s flagship retail center opens in Beijing and Shanghai

Li Auto’s first batch of flagship retail centers Beijing Huamao and Shanghai Qiantan L+PLAZA retail centers officially opened. Officials stated that limited-edition souvenirs are waiting for you when you enter the store to take photos and clock in from January 24 to January 31, 2024. Please consult the store staff for details.

The design concept of the new flagship store is “humanistic technology, happiness and connection”. It also carries the brand mission of Li Auto to “create a mobile home and create a happy home”. The design of Li Auto’s flagship retail center in Beijing is inspired by high-end apartments, presenting a unique temperament that is simple, elegant, transparent and inclusive, and high-end.

The overall three-story three-dimensional space has an elegant and concise appearance. The eye-catching LOGO is paired with primary color materials with natural texture, showing the perfect combination of modernity and classics. The space design is open and closed, the glass curtain wall is minimalist and transparent, the colorful exhibition cars and the warm and comfortable family space tell the story of the car and home in the warm light.

The first and second floors are product display areas. In the space design, tough metal elements and warm natural wood texture collide with each other, giving the exhibition car a luxurious and vivid texture under the warm lighting. The design of the third floor space is full of family feeling. The whole space is warm and comfortable, as if you are in your own comfortable living room. The combination of high-end and calm earth tones with calm ivory white creates a luxurious, calm, low-key and tranquil visual experience.

In addition, Li Auto’s sales network will further expand to third- and fourth-tier cities. It is expected that by the end of 2024, it will achieve 100% full coverage in third-tier cities and more than 70% coverage in fourth-tier cities. It will continue to deepen the retail layout in all tier cities in China and bring professional products and services to more home users.

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James Lopez
James Lopezhttps://www.techgoing.com
James Lopez joined Techgoing as Senior News Editor in 2022. He's been a tech blogger since before the word was invented, and will never log off.

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