Recently, some self-media revealed a letter of complaint from Li Auto to the platform. The content was that some netizens made malicious drawings of the Li Auto MEGA model and pasted the words “Dian” and “New Energy Funeral Car” on it. As for the car body, Li Auto has asked the platform to delete relevant content. Li responded that the large-scale publishing, forwarding and commenting of pictures, videos and remarks with the above-mentioned insulting information on online platforms have clearly violated the provisions of Article 1024 of the Civil Code of the People’s Republic of China and infringed upon the provisions of the Civil Code of the People’s Republic of China. the company’s reputation. The company has made requests to various online platforms to delete infringing information by sending infringement notices and lawyer letters. Li Auto will reserve the right to pursue legal liability for the infringement of maliciously creating and spreading the above information.
Lawyer Fu Jian, director of Henan Zejin Law Firm, pointed out that prank drawings, especially promotional pictures for commercial brand products, often involve infringement of intellectual property rights. Even if the user does it in a funny or humorous way, it is still an infringement and requires corresponding legal liability. Promotional pictures of brand products are usually protected by copyright law. Unauthorized modification and dissemination of these pictures by parody creators may constitute an infringement of the copyright of the original work.
On March 1, Li Aito’s first pure electric MPV, MEGA, was officially launched, priced at 559,800 RMB. It has a unique appearance design, the wind resistance coefficient is as low as that of a car, the interior adopts a three-row, seven-seater layout, and is equipped with the latest intelligent configuration. The Kirin battery supports a 12-minute charge and a range of 500km, with a maximum range of 710km.
MEGA’s body length, width and height are 5350/1965/1850mm respectively, and the wheelbase is 3300mm. The huge body size is not suitable for most “affordable families”. Compared with the cookie-cutter styling of the current MPV market, MEGA has established a new image and created a lower drag coefficient for MPVs, which will help this pure electric model have a longer battery life.
The interior is familiar to everyone, but the car chip has also been upgraded to Qualcomm 8295 chip. The new car machine has been improved in terms of computing speed and interaction capabilities. Li MEGA also puts the digital rearview mirror image on the HUD for the first time, while retaining the physical rearview mirror and streaming rearview mirror, and is equipped with an Li Platinum audio system with 21 speakers as standard and a maximum power of 2160 watts.
In the front row, this car is equipped with narrow-frame electronic interior rearview mirrors and dual 50W wireless ventilation fast charging. The front seats have heating, ventilation, and 16-point massage functions (10 points for the back and 6 points for the seat cushion). The second row is the essence of the Li MEGA. It is equipped with a 17-inch OLED screen with 3K resolution, and officials say it is the first model to provide both Dolby Vision and Dolby Atmos experiences. In addition, its screen projection sound effect has been improved compared to the L series. The independent seats in the second row are even more powerful, with 16-point massage, 270-degree surround heating (including armrests, leg rests, backrests, and seat cushions), seat ventilation, and 50W wireless ventilation and fast charging.
Li MEGA is built on an 800V pure electric architecture and is equipped with a dual-motor four-wheel drive system. The maximum power of the front motor is 155kW and the maximum power of the rear motor is 245kW. The combined maximum power is 400kW and the peak torque is 542 Nm. It can run from 0-100km/h. Acceleration time is 5.5 seconds. At the same time, with its ultra-low wind resistance coefficient, its CLTC operating power consumption is only 15.9kWh/100km, and the energy consumption cost per kilometer is 7.6 cents (home charging).
As for the battery, this car is equipped with the Kirin 5C battery developed jointly by Li and CATL with a capacity of 102.7kWh, giving it a CLTC cruising range of 710km. In terms of charging, officials say that using overcharging can achieve a range of 500km in 12 minutes of charging, and the peak charging power is 520kW. In addition, it also supports 3.5kW external discharge function. The car adopts a front double-wishbone rear H-arm multi-link chassis structure. It is worth mentioning that it comes standard with dual-chamber air suspension and CDC variable damping shock absorbers. Its suspension adjustment range is 70mm and supports loading mode, speed adjustment mode and escape mode.
