Li Xiang, CEO of Li Auto, issued a letter to all employees today, which mentioned that it will become the leader of the global artificial intelligence industry by 2030.
Li Xiang pointed out that in the past December, Li cars delivered more than 21,000 vehicles in a single month, and Li L9 and L8 double cars exceeded 10,000, which has become a hot model. At the same time, it won the first place in many domestic market segments.
Li Xiang said that the mission of Li Auto is to create a mobile home and create a happy home.
Li Xiang also stated in the letter that at the beginning of its establishment, we hoped that the Li car 15 years later would be able to build a complete systemic capability in the field of artificial intelligence (software 2.0). We believe that in 2023, the technical products of Software 2.0 will be officially launched in China. In the most important field of smart electric vehicles, based on BEV perception and Transformer models, urban NOA navigation-assisted driving (without relying on HDMAP) that realizes end-to-end training will be available in Landing will begin at the end of 2023.
Attached is the full text of the letter:
Dear Li Auto colleagues, hello.
At the starting point of the struggle in 2023, I would like to say something to you.
In December 2022, a total of 21,233 Li cars will be delivered, and the Li L9 and Li L8 will both exceed 10,000, setting a record for the highest delivery in a single month, becoming the fastest brand among new forces to achieve monthly deliveries of more than 20,000 vehicles. The results of the two models have allowed Li Auto to achieve four firsts in December 2022:
300,000 to 500,000 SUVs rank first in sales; 300,000 to 500,000 new energy vehicles rank first in sales; large SUVs rank first in sales; medium and large SUVs rank first in sales.
Such achievements stem from our long-term adherence to the Li automotive corporate culture over the past seven years, that is, mission, vision, values, and code of conduct.
Mission, which answers why we started this business. The vision answers what kind of enterprise we want to grow into in the medium and long term.
Values are the most important and unique value choices we make, and continue to help us succeed. The code of conduct is what supports us to stick to our values. Whether in the fog or in no man’s land, we can still move forward firmly.
Brand is used to tell users who we are; corporate culture is used to tell ourselves who we are, where we are going, and how we are going forward.
Mission: Create a mobile home and create a happy home.
Why we started this company was decided from the moment we registered the company “Beijing Chehejia” in 2015. We hope to continue to change the two most important physical spaces in our lives, one is the car, One is home. Create a mobile home, create a happy home.
Vision: To become the world’s leading artificial intelligence enterprise by 2030.
At the beginning of our establishment, we hoped that the Li car 15 years later would be able to build a complete systemic capability in the field of artificial intelligence (software 2.0). Smart electric vehicles with autonomous driving will also become the earliest artificial intelligence robots, and create the mother ecology of artificial intelligence in the physical world: from AI algorithms to life-changing AI products, from AI operating systems to AI reasoning chips, from AI From the training platform to the AI training chip, etc.
We hope to use artificial intelligence robots to change the efficiency and experience of the physical world through our continuous R&D investment in the field of artificial intelligence and product capabilities that continue to exceed user needs, benefiting every family we serve and every family member. a member. Through continuous efforts, after rounds of industry elimination rounds, we will become the leader of the global artificial intelligence industry in 2030.
Software 1.0: Humans design logic, humans do programming, machines do calculations, and humans use software.
Software 2.0: Machines learn humans (including closed loops of perception, decision-making, execution, and feedback), cloud training algorithms, machines use algorithms, and machines serve humans.
We believe that in 2023, the technical products of Software 2.0 will be officially launched in China. In the most important field of smart electric vehicles, based on BEV perception and Transformer models, urban NOA navigation-assisted driving (without relying on HDMAP) that achieves end-to-end training will be in It will start to land at the end of 2023, which will be an important starting point for software 2.0 to transform the physical world.
Values: Beyond the needs of users, create the most excellent products and services.
It is cruel to say the fact that most companies have misunderstandings about values. Values are not a slogan to make up for what we lack. Values are the core value choices we really have, as well as the ability and expertise to support this choice, and continue to help us succeed. The values of an excellent enterprise must be unique, even at a very small stage.
We dare to go beyond the needs of users and never stop at meeting them. In 2015, no consumer research will tell you that users need extended-range electric vehicles, six-seater SUVs, and self-service maintenance services through App… We must have enough courage to go beyond user needs and make up our minds to Develop products and services that we believe in until you put them in front of users.
Users will be surprised to find that this is the product and service I want: there is another energy method that can be used for city electricity, long-distance power generation, and camping discharge. When traveling with a family on vacation, you don’t need to queue up everywhere. Find a charging station. It turns out that six-seater SUVs are so convenient to get on and off in three rows, and the second row can also be adjusted electrically. Until today, six-seater SUVs with three rows of seats have generally become standard equipment.
It turns out that the maintenance can be done easily with the mobile app. Someone drives away at get off work, and the car is sent back before work. There is a video and GPS monitoring throughout the process. The way of maintenance and settlement is even easier than ordering a takeaway.
We precisely focus on the family, the best user group, to build every interlocking full-chain operation capability, exceed the needs of users, and create the most excellent products and services. This is the fundamental reason why each product of Li L9, L8, and L7 can continue to succeed after Li ONE became the sales champion of the same level.
Code of conduct: 1. Always put user value first. 2. Do the right thing, not the easy thing. 3. Solve all problems in a collaborative way.
On the one hand, the code of conduct supports our adherence to values and is an invisible ruler and measure in our culture.
On the other hand, we are in a rapidly developing and changing industry. We need innovation in no man’s land. We will encounter various unknown challenges. There is a high probability that there will be no process or rules for the difficult choices you face. Our managers can’t tell you what to do for the time being, but as long as you stick to our values and code of conduct, you can do it boldly.
All partners will trust you, no one will blame you if something goes wrong, there will be partners who will help you when you encounter difficulties, and there will be partners who will support you when you fall down. As long as you keep in mind and practice our code of conduct:
Always put user value first. Not only must we fully understand users, but we also need to gain insight and mining from various fields such as technology, industry, culture, and sociology, think and explore deeper value, think longer than users, and continue to create products that can truly create value. Serve.
Do the right thing, not the easy thing. Allocate time to long-term correct things and avoid being tempted by immediate interests.
Try to manage yourself with necessity instead of inertia, continuously improve your cognition, try to let yourself know what you don’t know, continue to fight against inertia, and continue to fight against short-term behaviors that treat headaches and feet, so as to truly control your own destiny.
Solve all problems in a collaborative manner. Understand yourself, handle the relationship with yourself, be proactive, look inward for reasons, optimize your goals and time management, and be a qualified adult;
We regard understanding others as our own management obligation, handle the relationship with others well, help people around us develop their strengths and avoid weaknesses, and be an excellent manager and operators; have enough patience, and are willing to spend time to let more people understand us. Higher-level management obligations make more and more people willing to help us from the bottom of their hearts, lead more people to achieve their goals, and achieve common growth, common achievements, and common benefits. Continuously train your leadership from every challenging project and business.
As long as we insist on seeking truth from facts, as long as we persist in tolerance and cooperation, the world will definitely become better and better!
Good luck.
Li Xiang, CEO of Li Auto
