The digital camera world is bracing up for innovations following the Leica and Panasonic partnership. A few days ago, Leica entered a partnership with Xiaomi after closing its long collaboration with Huawei. The vision of Leica’s partnership with these tech companies Xiaomi and Panasonic is, simply, to boost the photography experience on mobile and digital cameras.
Panasonic on its part produces the hardware and software for LUMIX cameras. Integration of Leica technology into future cameras from Panasonic will drive the evolution of photography they’ll offer. This Leica partnership will enable both companies to share knowledge and technology to develop new camera lenses.
L² Technology is the name of this collaboration between the two companies. This name is suitable because “Leica” and Panasonic “LUMIX” are the two parties directly affected by this partnership. Knowledge of the optical and image ability of Leica and the video capability of LUMIX will help to develop next-generation digital cameras.
Words from Akira Toyoshima, (CEO of Panasonic Entertainment & Communication) shows pure excitement that the two companies will be working together. According to Matthias Harsch, this partnership has roots in time and will be able to revolutionize photography as we know it today. Leica and Panasonic partnership is one to look out for, in the coming years we expect these companies to release digital cameras that challenge the norm.