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Lei Jun: Xiaomi 12S Ultra equipped with the IMX989 R & D costs about 100 million yuan, Xiaomi and Sony each bear half

Xiaomi continue to warm up Xiaomi 12S series of new products, Lei Jun said, “Xiaomi 12S Ultra using custom Sony IMX989, complete 1-inch super bottom, and did not do any cropping, which is the ceiling of the current cell phone imaging hardware.”

Lei Jun said that compared to the iPhone 13 Pro Max, the light-sensitive area is increased by 172% and the light-sensitive capability is increased by 76%, while the photo speed is increased by 32.5% and the boot speed is increased by 11%.

Lei Jun: Xiaomi 12S Ultra equipped with IMX989 research and development costs of about 100 million yuan, Xiaomi and Sony each bear half

Lei Jun said on Weibo today that he received a congratulatory email from Sony, which mentioned that the Sony IMX989 was “jointly developed by Xiaomi Sony”. Xiaomi camera department participated in the IMX989 specification definition and part of the design and verification work.

Lei Jun also revealed that the IMX989 development cost $15 million (about 100 million yuan), with Xiaomi and Sony each bearing half of the cost. The Xiaomi 12S Ultra is the first imaging flagship to feature the mass-produced and shipping IMX989. After Xiaomi’s debut, it will be open for use by domestic counterparts to jointly promote the advancement of mobile imaging.

Lei Jun: Xiaomi 12S Ultra equipped with the IMX989 research and development costs of about 100 million yuan, Xiaomi and Sony each bear half

Xiaomi imaging strategy upgrade and Xiaomi new conference will be held on July 4 at 7 pm. At that time, Xiaomi 12S series will be officially released.

The Xiaomi 12S series includes Xiaomi 12S, Xiaomi 12S Pro, and Xiaomi 12S Ultra. The news shows that all three models of Xiaomi 12S series will be based on Qualcomm Snapdragon 8+ Gen 1 flagship platform, among which Xiaomi 12S Pro will also be available in Tiangui 9000 version.

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