A subsidiary of India’s Tata Motors, announced on Wednesday local time a series of latest moves in its global strategy of “reshaping the future” – brand reshaping strategy and electrification process. It will also increase investment in electric vehicles while chasing global rivals.
The British luxury carmaker is said to have committed to launching a new all-electric Range Rover SUV in 2025, with orders for the model opening later this year.
The company will invest 15 billion pounds in the field of electric vehicles in the next five years (currently about 128.25 billion CNY). The carmaker has previously said it would invest £2.5bn a year in electrification.
Jaguar Land Rover said that its Halewood plant in Merseyside, northwest England, will become an all-electric manufacturing plant, and its next-generation platform architecture, EMA, will be exclusively electric. The investment will help Jaguar Land Rover create a fully electric future of new modern luxury, contributing to its 2039 goal of net zero carbon emissions.
In addition, the Jaguar brand will bring three new products. The first new Jaguar product will be a four-door GT pure electric model. The new car is based on Jaguar’s exclusive electrified architecture – the JEA platform, with a cruising range of 700 kilometers, a starting price of 100,000 pounds (currently about 855,000 CNY), and will be officially launched in 2025.