According to data collected by SellCell, iPhone 14 models depreciated more than twice as much as iPhone 13 during the same time frame last year. SellCell’s analysis is based on the average trade-in value of more than 40 repo dealers. The data shows that the iPhone 14 and iPhone 14 Plus have fared poorly in terms of retaining their value, discounting twice as much as the iPhone 13 and iPhone 13 mini in the same 10-day period after launch.
The standard iPhone 14 model depreciated in value by an average of 38.4 percent in the 10 days after launch, more than double the 18.2 percent discount on the iPhone 13 model in the same time frame last year.
The 512GB iPhone 14 was the worst performer, depreciating 40.3 percent in value within 10 days of launch. Last year, the 512GB iPhone 13 mini was Apple’s fastest depreciating model, depreciating 29.8% after 10 days on the market, followed by the 512GB iPhone 13 at 27.2 %cent.
While the iPhone 14 Plus is not yet available, the device’s aftermarket price is already largely certain, showing an expected average discount of 38.6 percent for the device. This will, of course, change once the device is available and the market can better assess demand.
The iPhone 14 Pro Max is in a significantly better position, having depreciated in value by just 19.6%. This is 1.8 percent better than last year’s iPhone 13 Pro Max within 10 days of launch. At 18.2 percent discounted, the 512GB iPhone 14 Pro Max is the best performing model overall, while last year’s 256GB iPhone 13 depreciated by just 9.9 percent. As a whole, the discount rate for the iPhone 14 Pro and iPhone 14 Pro Max was similar to that of the iPhone 13 Pro and iPhone 13 Pro Max, indicating similarly strong demand.
This information is in line with multiple other reports claiming that demand for the iPhone 14 and iPhone 14 Plus is less than stellar. Earlier today, display analyst Ross Young said on Twitter that panel orders for the iPhone 14 were down 38 percent compared to the iPhone 13 at the same time last year. He also said that panel orders for the iPhone 14 Pro Max were up 18 percent compared to the iPhone 13 Pro Max.
Shortly after the event, Apple analyst Ming-Chi Kuo said that demand for the two devices was “lacklustre” and that pre-orders were worse than for the third-generation iPhone SE and iPhone 13 mini. He even claimed that “Apple’s product segmentation strategy for the standard models has failed this year” and Apple is believed to have shelved plans to increase production of these two devices. On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max continue to see similarly high demand to that of yesteryear.
