According to foreign media TechCrunch, Instagram head Adam Mosseri said that the Threads API is under development.
Mosseri expressed concern about publishers releasing a lot of content, thus overshadowing creator content, “We’re working on it. My concern is that it’s going to mean more publisher content, not more creator content, but That still seems to be something we need to get done.”
The news publications have been relying on third-party tools and integrations with different social networks to automatically publish content on platforms such as Twitter, LinkedIn and Facebook. Due to the lack of APIs available on new platforms like Threads, publishers must manually publish content, which is not ideal for news organizations that publish large numbers of articles every day.
While Mosseri is concerned about publishers pushing large amounts of content through API integrations, creators also need different tools to publish content in various formats. If there are API integrations, it will be easier for developers to develop features that are appropriate for the platform.
Zuckerberg previously said on the quarterly earnings call that Threads still has nearly 100 million monthly active users and reiterated Meta’s goal to build Threads into a “public conversation app with 1 billion users.
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