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IDC: The market is expected to return to normal in the second half of next year

IDC released a report, that pointed out that compared to PC and server, more optimistic about the performance of smartphones next year. The worst is probably over for smartphones, and the market is expected to return to normal in the second half of next year.

The smartphone market continues to struggle against an economic backdrop of weak global demand and an uncertain outlook, with all manufacturers, including South Korea’s Samsung Electronics and Apple, suffering. Yet only Apple saw positive growth in the third quarter, with iPhone sales up 9.7 percent year-over-year, achieving a total of $42.626 billion (about Rmb 308.8 billion) in sales revenue.

In the third quarter shipments, the first Samsung shipped 64 million units, and the second Apple 51.9 million units. This was followed by Xiaomi with 40.5 million units, Vivo with 25.9 million units and OPPO with 25.8 million units. Apple grew 1.6 percent over the same period, while Samsung was down 7.8 percent and Xiaomi fell 8.6 percent. vivo and OPPO each fell more than 20 percent.

IDC said that although Android phone brand factories and supply chains still hold a cautious wait-and-see view, but in the supply chain has slowed down 1.5 years, inventory has been corrected for 3 quarters, combined with China’s phone inventory tends to normalize, semiconductor shortages to ease, the new machine to drive phone specifications and other factors, this year Q3-Q4 smartphone industry is expected to bottom out.

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