IDC research director Nabila Popal recently said in an interview with CNN: “This year, we expect the Android system to grow at twice the rate of iOS.”
Nabila Popal added that Apple’s smartphone sales fell nearly 10% in Q1 this year, which is a “sharp decline” for Apple. “The experience of the past four years shows that Apple may be the most resilient brand, able to overcome supply chain issues and macro challenges better than other brands.”
As for Samsung’s return to the top spot as the world’s No. 1 smartphone maker during the quarter, Popal said it was “hugely significant.” She believes that Samsung will be well-positioned for further growth this year as the overall smartphone market recovers this year and it makes efforts in the field of artificial intelligence.
According to the report, the IDC report predicts that while Apple and Samsung will maintain market share, the recovery of Huawei and other companies such as Xiaomi and OPPO/OnePlus will continue in the Chinese market.
According to a report, IDC data showed that global smartphone shipments in the first quarter of 2024 (1Q24) increased by 7.8% year-on-year to 289.4 million units. While the smartphone industry is not completely out of the woods yet and the market still faces macroeconomic challenges, the figure marks the third consecutive quarter of smartphone shipment growth and is a strong indicator that the recovery is well underway.
