Hyundai Mobis announced today that it has joined hands with Sinclair, an American broadcasting group, to carry out a pilot project of an on-board radio platform in the North American market, and cooperated with the American media industry to develop an ATSC3.0-compliant Vehicle communication system.
According to Hyundai Mobis, ATSC3.0 is a next-generation digital TV standard formulated by the United States. Provide interactive services based on broadcast frequency and Internet IP hybrid connection, and realize high-definition picture quality and high-speed transmission and reception of data.
▲ Demonstration vehicle equipped with the ATSC 3.0 broadcast transceiver system developed for the first time in the world | Source: Hyundai Mobis
In October last year, Mobis signed a memorandum of understanding with Sinclair and CAST.ERA to develop an ATSC3.0 broadcasting system for models sold in North America. CAST.ERA is an ATSC3.0 solutions company, a joint venture between Sinclair and SK Telecom. On January 20, Hyundai Mobis demonstrated the ATSC3.0 car address system in Washington DC and Baltimore, USA.
According to Hyundai Mobis, in this cooperation, Sinclair and CAST.ERA is responsible for the broadcast format and content output, and Mobis will provide the world’s first automatic configuration ATSC3.0 broadcast that can watch high-definition images while moving at high-speed Transceiver system. The antenna and low-noise amplifier (LNA) are installed on the front windshield of the car, and the module for ATSC 3.0 broadcasting is installed in the car to watch the high-definition video through the rear seat monitor.
Hyundai Mobis pointed out that models equipped with the ATSC3.0 system are expected to be popular in the medium and large SUV market where the demand for family cars is strong. Through this system, you can not only watch high-definition television, but also receive real-time warnings of disasters and emergencies and location-based advertising services.
