The Huawei P70 series caught fire before it was launched.
Starting last night, Huawei has launched live broadcasts of new product introductions for five consecutive days. Whether or not the P70 is included is stirring up market sentiment.
Previously, it was reported that the Huawei P70 series may follow the example of the Huawei Mate60 series in 2023 and launch the “Pioneer Plan”, instead of launching a press conference and going on sale directly.
Several Huawei stores in Beijing told Sina Technology that they have not yet been notified whether the Huawei P70 series will launch the “Pioneer Plan” and when it will be released. However, blind orders for the Huawei P70 series can already be started, and no deposit is required for the time being. Users can choose to register information in advance, and will be notified when the specific configuration and color are available.
Previously, the launch of Huawei’s Mate60 series directly changed the market structure of the domestic phone industry. Huawei’s terminal business also returned to growth in 2023, ending two consecutive years of revenue decline.
And this time, can the Huawei P70 series once again replicate the glory of the Huawei Mate60 series?
Stores respond to “Pioneer Plan”
Huawei initially planned to hold a new product launch conference in Shanghai today, saying it would launch a number of blockbuster new converged products. It is expected that the much-anticipated Huawei P70 series will be launched at this conference.
However, as the time approached, Huawei Terminal suddenly informed that the conference was temporarily canceled due to venue reasons.
The release of the Huawei P70 series is indeed ill-fated. The previous generation Huawei P60 series was released on March 23, 2023. In March this year, news of the delayed release of the Huawei P70 series began to spread on the Internet. At that time, Huawei insiders responded: “Huawei has not announced the release date to the public at all.”
Recently, there is news that the Huawei P70 series may be sold directly online without holding a press conference, that is, directly sold through the “Pioneer Plan”.
The “Pioneer Project” originated from the Huawei Mate60 series. In August 2023, Huawei suddenly announced the launch of the “Huawei Mate 60 Pro Pioneer Plan” and directly launched the Mate60 series without holding a new product launch conference. Although Huawei has not officially confirmed whether the Mate60 series supports 5G, in many media reviews, this product is equipped with Kirin 9000s processor and the network speed reaches 5G speed, which directly ignited users’ enthusiasm for purchasing.
Later, Huawei Mate X5 and Huawei nova 12 series products also successively joined the Pioneer Plan. According to domestic media reports, the total sales of Huawei’s two high-end smartphone products, Mate60 series and Mate X5, have successfully exceeded the 10 million unit mark.
Several Huawei stores in Beijing told Sina Technology that they have not yet been notified whether the Huawei P70 series will launch the “Pioneer Plan”. However, the Huawei P70 series can already be blindly ordered. No deposit is required for the time being. Users can choose to register specific models, memory versions, contact information and other information in advance. The specific configuration and color will be notified when they are available.
In addition to the Huawei P70 series, Huawei also announced that it will hold the Huawei Hongmeng Eco Spring Communication Conference on April 11. It is reported that car and PC related products will be released at that time. As for the Huawei P70 and Zhijie that the outside world is concerned about, whether it will be released at the conference. Worth paying attention to.
Huawei has indeed ushered in new progress in the construction of Hongmeng ecosystem. Huawei recently announced that more than 4,000 applications have joined the Hongmeng ecosystem. From January 18 this year, Huawei announced that the first batch of more than 200 application manufacturers were accelerating the development of Hongmeng native applications. By the end of March, there were more than 4,000 applications, a growth of 20 times in two months.
According to Huawei, Hongmeng Ecosystem has now achieved vertical industry coverage, including leading applications in various fields such as convenient life, travel and tourism, financial management, social information, productivity tools, audio-visual entertainment, games, etc., and are starting to develop Hongmeng native applications. . Currently, the developer preview of HarmonyOS NEXT Hongmeng Galaxy Edition is open for developers to apply, and a commercial version for consumers will be released in the fourth quarter of this year.
P70 Will it change the industry structure again?
After the phone business encountered difficulties, Huawei Device BG’s revenue also went on a roller coaster.
In 2019, Huawei’s terminal business revenue reached 467.3 billion RMB, a year-on-year increase of 34%, accounting for 54.4% of Huawei’s total revenue, exceeding half for the first time. That year, Huawei shipped more than 240 million smartphones. Judging from the annual phone shipments, Huawei has surpassed Apple and firmly established itself as the world’s second largest phone manufacturer.
In April 2020, according to data from market research organization Counterpoint, Samsung’s phone market share was approximately 19.1%, while Huawei’s reached 21.4%. Huawei surpassed Samsung for the first time in history and successfully reached the top position in the world.
In 2020, Huawei’s terminal business revenue reached 482.9 billion RMB, a year-on-year increase of 3.3%. However, as the phone business encounters increasing obstacles, Huawei’s terminal business has gradually begun to fall from its peak. In 2021 and 2022, Huawei’s terminal business revenue fell by 49.6% and 11.9% year-on-year respectively, accounting for 11% of Huawei’s total revenue. The ratio also dropped below 40%.
The launch of the “Pioneer Project” Huawei Mate60 series has become a key turning point.
IDC data shows that in the fourth quarter of 2023, the market shares of the top brands all declined year-on-year in 2022. Apple, Honor, Vivo, and OPPO fell by 2.1%, 0.9%, 8.4%, and 16.1% year-on-year respectively, while Huawei stood out. A year-on-year increase of 36.2%, China’s market share reached 13.9%, returning to fourth place. It is worth noting that Xiaomi was squeezed out of the top five.
With the return of market share, the performance of Huawei’s terminal business has also begun to pick up.
Huawei’s recently announced 2023 financial report shows that Huawei’s terminal business achieved sales revenue of 251.5 billion RMB, a year-on-year increase of 17.3%. This is also the first time that Huawei terminals have achieved positive revenue growth in the past three years.
With the upcoming launch of the Huawei P70 series, Huawei may be expected to further regain its previous market share losses and once again change the landscape of the phone industry.
