Honor CEO Zhao Ming, accepted the media interview, for just in Barcelona MWC world mobile communication exhibition, released a new generation of the flagship phone Magic5 series, folding the flagship Honor Magic Vs for a more in-depth introduction, as well as answering the Honor overseas strategy issues.
Honor CEO Zhao Ming
Honor Magic 5 series, is the first flagship product of the new Honor 2023 to go abroad, Zhao Ming also defined 23 years as the first year of the new Honor European market, saying that it will bring the strongest solution to collide, attract and compete with the European market, and through the European market, open the way to global development.
People-oriented, while insight into consumer needs and pain points, while leading demand upgrades with technological innovation, has been the product development concept of Honor since its independence. Then in the face of the gradually accelerating pace of globalization, how to do in different countries and regions, facing different user needs, can be people-oriented, which has also become one of the problems faced.
Zhao Ming said, “Just like many foreign brands do not understand the Chinese market, Chinese brands go abroad also face such problems, so for the global market, Honor’s product line and R & D system, will be stationed in the local engineers, systematically study and analyze the local market, to do a global localization company, both global vision, but also to serve local consumers, which is Honor global strategy One of the necessary conditions for success.”
And in the face of competitors in the international market, Zhao Ming said Honor will focus on consumer electronics, and can compete with any rival in this field, including Apple, Samsung and Huawei. However, there are always voices in the market to compare the new Honor products with Huawei, Zhao Ming did not shy away from saying: Huawei has a very large system, including industrial, innovation, management and other capabilities are very strong, but Honor focus on the product, as far as the product itself, is out of the blue but better than the blue, with two years to build up momentum and strength, and now to the outbreak, from the product to Magic OS are out of their own way. Today’s Honor is able to deliver unique values to consumers when competing in the global market.
Through this Honor Magic 5 system profit can be seen, equipped with the latest Snapdragon 8 Gen 2 processor, Eagle Eye camera system, while supporting LTPO and 2160Hz high-frequency PWM dimming display, and Magic5 Pro first silicon carbon negative battery technology, are very flagship in the product field of high-end experience, they can help Honor build their own experience moat The company’s brand awareness can be enhanced by this.
Zhao Ming said many technology companies, are first great products, then great companies, facing brand recognition in new markets, Zhao Ming hopes that Honor can speak with products, services and experience to impress local consumers, while friendly competition with competitors, will also make the whole industry better, so Honor will also insist on investment in innovation, investment in the direction of new technology development, to bring consumers more innovative products.
The problems that Chinese brands encounter when they go abroad are also encountered by Glorious, a consumer product company to a new market in the process of constantly communicating and convincing new consumers. In the interview Zhao Ming said: “At MWC, many partners took the initiative to find us, hoping that Magic5 will be online in their channels as soon as possible. “It shows that Honor’s choice of consumer-centric, people-oriented, product-speaking approach, used in the matter of going abroad, has helped them take the first step to success.”
