Honor autumn new product launch was held. After the new product launch, CEO Zhao Ming of Honor Terminal Co.
In response to the positioning of the Honor X series, Zhao Ming said: “The Honor X series has always been the standard for others, when have we ever been the standard for others? We have always been cool and cool, and when we did the Internet phone, we came out as the best in the field in this class, generation. Any product that comes across our X series in this slot can only be the second, so it’s not like Honor’s X series is benchmarking anyone.”
Zhao Ming said the X series had the best sales in this slot or in the first half of the year for the entire Android phone, and the new X40 will definitely continue to improve. “The product managers and the corresponding teams of each generation of the X series, are used to being ahead and outperforming all their rivals, and I hope they continue to maintain this kingly spirit.”
Talking about MagicOS 7.0, which will be officially launched in the fourth quarter of this year, Zhao Ming revealed that when Honor Magic I was released in December 2016, the Honor team was thinking about creating a system that could grow with consumers, understand them better the more they used it, and be more fluid and consumer-centric. “After Honor’s independence, we gradually put this idea into perfection. Frankly speaking, the general architecture was completed at the beginning of this year, and the architecture system of MagicUI 6.0 was released at the beginning of January this year, which actually laid the groundwork and foundation for MagicOS 7.0 today.”
Zhao Ming pointed out that Honor also integrated the software team for this purpose, and there are probably several thousand people involved in the creation of the entire MagicOS system. So this year officially released to the world, Honor will be launched in Q4 MagicOS 7.0. “In addition to the artificial intelligence support can accompany the growth of consumers, the more you use the more understand you, the more smooth, we also want to break the screen boundary, system boundary, ecological boundary.” “In this year’s Q4 when Honor released MagicOS 7.0, it must have both the advantages of an open operating system and the excellent experience of closed services flowing between different devices created by iOS.”
Zhao Ming also talked about the Honor executives before “someone to poke the sky up, Honor to down roots” remarks, said Honor has still adhered to the underlying technology breakthroughs and innovation, to create the core technical control point and competitiveness. To this end, Honor has done several levels of innovation, one is industrial partners, such as SoC partners. In the future, Gloria will be deeply involved in the planning of SoC, share the product requirements with partners, and reflect many of Gloria’s requirements in future development. Second, in the industry through partners to solve the low efficiency, Honor will also develop Honor’s own chip, operating system and many patents and innovative technology, to create their own core root technology, and on this basis long-term development. Third, in addition to building the underlying hardware core capabilities and technology, to be able to experience the security of consumers, to be able to truly experience the security, based on the location of the core capabilities, AI machine learning capabilities to build a leading edge.
In addition, Zhao Ming said in this European release of Honor European strategy and global strategy, the company is a highly unified idea, in Europe to play the main Magic series and Honor digital series. Honor to use innovation and experience, to win the market competition in Europe, in the construction of global high-end brand Honor to be unwavering, even though in this process may be aspects, but in the breakthrough of high-end products and use innovation to lead the competition with friendly business, Honor is unwavering. “This road, we choose will go on, but also in line with our company values, of course, we will also balance the speed of growth overseas, as well as the quality of growth issues.”
