On the evening of September 5th, Hongqi Brand held the Hongqi Brand Metaverse Ceremony and New Energy Design Aesthetics Conference through the cloud. Xu Liuping, Chairman and Secretary of the Party Committee of China FAW, released the “New Energy Strategy”, “Super Electric Intelligent Platform” and “A Variety of Extremely Dreamy New Energy Concepts” representing China’s FAW Hongqi brand’s technological innovation breakthroughs in the form of virtual images and virtual voices. product”.
At the meeting, the Hongqi brand new energy design aesthetics was released. Officially, the Hongqi new energy design aesthetics expresses the “cosmology” of the Hongqi people in the new era, interpret the spirit of the times of “Chinese-style new noble refinement”, and interpret the “shangzhizhi”. The profound connotation of “meaning” represents Hongqi’s ultimate pursuit of new energy design aesthetics in the new era.
"Among them, the flag of "the flag runs through the mountains and rivers, and the purple air comes from the east", it inherits the design of the central axis of the sky and the ground; the red representing the excitement of life and the blue originating from nature combine to become a "noble, brave and future" symbol. Purple, rising from the ground and radiating light; the split headlights with "high spirits and soaring wings" are not only clear, deep and crystal clear, but also light, dynamic and piercing; The grid, using parametric and dot-matrix design, interprets the momentum of rivers rushing into the sea. The waist of "the flag flutters in the wind and the E moves with the shape", with the head held high and the chest swooped forward, the poetic surface design is like a flag fluttering in the wind, showing speed and strength, rhythm and melodiousness. The wheel logo of "Extremely Safe, Chasing Dreams" is like a strong shield on the outside, implying extreme safety, as strong as armor, and highlights the infinite love for life; the inside shape is like raised hands, symbolizing carrying hope and chasing dreams, showing The pursuit of peace, harmony and happiness. The "dream-like, E-metaverse" cockpit perfectly integrates technology and art. It is a natural combination of reality and reality, and it is a twin of digital intelligence. It enables us to have a dreamy and warm experience and look up at time and space shuttle interaction; a good school of "people" The unity of the car, the E metaverse". At the end of "Red Flag of the Country, Horizon and Weft", the classic Chinese character "Red Flag" has renewed its materials and colors, highlighting the unique and beautiful art of Chinese calligraphy; the taillight design with layers of mountains and peaks, echoing the beginning and the end, wonderfully presents the "horizontal and latitude connecting the streets, horizontal and vertical" Yaoshan River" style."
At the press conference, Hongqi brand also launched three representative Hongqi new energy concept vehicles, the new Hongqi Sedan EV, the new Hongqi SUV EV and the new Hongqi E-LS.
The first is the new Hongqi Sedan EV, which is the first B-class new energy sedan developed based on the new FMEs platform architecture. It has an ultra-long battery life of 1000+ kilometers and can be charged and swapped at the same time, with an extreme acceleration from 0 to 100 kilometers3 In seconds, it can achieve all-weather multi-scene advanced autonomous driving and is equipped with the “E Metaverse” cockpit of natural environmental protection, intelligent multi-interaction and infinitely evolving OTA.
The second is the new Hongqi SUV EV, which is also a B-class new energy SUV based on the FMEs platform architecture. Relying on the efficient and safe electric drive system and advanced intelligent networking system based on the FMEs platform architecture, the new car has original key core technologies such as intelligent active air suspension, intelligent four-wheel drive technology, and rear-wheel steering to realize free-wheeling driving and off-roading. experience.
The Hongqi brand will launch 13 new energy smart products, covering the four series of H, Q, S, and L, and the production and sales volume of new energy smart products will reach more than 500,000 units. The brand as a whole made a significant contribution to over 1 million vehicles.
