HMD Global is the only company in the world with a license to sell Nokia-branded phones. The company initially achieved good results, but its market momentum gradually declined as the products it launched were unstable and overpriced. . 91mobiles has learned from industry sources that HMD Global will launch its own brand of phones in India in April 2024, and the company will sell both Nokia-branded and HMD Global-branded phones until 2026.
According to sources, the HMD Global branded phone will be available in April 2024. The phones will be highly competitively priced and will be primarily targeted at the online market. In addition, HMD Global will sell Nokia phones mainly through the offline market.
Sources also said that HMD Global’s self-branded phones will focus on low-end and mid-range phones when launched, and then gradually expand to flagship models. Additionally, HMD Global will offer more system updates than its competitors and will run on stock Android similar to Nokia phones.
It is noticed that there are recent reports that HMD Global intends to launch a comprehensive product ecosystem, including a series of products such as tablets, feature phones and IoT devices. These HMD-branded products will be positioned in different price segments and differentiated from the Nokia product line.
HMD Global intends to manufacture all its devices in India and export them to other markets. There are reports that HMD Global has partnered with Foxconn, DxT, and Lava to manufacture smartphones in India.
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