Yu Zhitao, President of Hisense Group, delivered a keynote speech in English at the opening ceremony of the International Consumer Electronics Fair (IFA 2023) in Berlin, Germany, and announced Hisense’s future technology strategy – The Scenario-driven Future of Tech.
At the same time, Yu Zhitao announced in his speech that Hisense has sponsored the European Cup for the third time and officially became the global official partner of the 2024 German European Cup.
Yu Zhitao said that Hisense TV global shipments will rank second in the world in 2022, and it is estimated that Hisense will produce about 28 million display terminal devices in 2023.
In the keynote speech, Yu Zhitao also focused on Hisense’s latest folding screen laser TV products.
According to reports, the frame of the laser TV screen is foldable, and the screen film is flexible and rollable, realizing split-entry. Even with a screen as large as 120 inches, it can enter a particularly narrow space without removing doors and windows or using any heavy equipment. , which solves the pain points of consumers who purchase super-large TVs, which are difficult to transport and install.
In addition, Hisense also exhibited the world’s first 8K laser TV, high-end ultra-high-quality TV ULED X series new products (including 8K), 4K three-color laser projection C1pro, art TV, smart virtual windows and other technologies and products at the IFA 2023 booth