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Harman Automotive partners with Ferrari to deploy Ready Upgrade in-vehicle technology

HARMAN Automotive, a subsidiary of Samsung, announced this week that it has partnered with the Italian supercar brand Ferrari on Ready Upgrade technology.

Harman Automotive said it will work intensively with Ferrari on several fronts to bring the latter an in-car experience with Ready Upgrade hardware and software. Ready Upgrade will allow Ferrari customers the ability to update and personalize features and services with greater flexibility, just like a smartphone.

Harman Automotive Ready Upgrade provides complete software and hardware support that enables frequent and efficient in-car interface updates. It is designed to give vehicles a longer lifecycle and shorten the development cycle for automakers.

In addition to the partnership to enable an upgradable in-car experience for Ferrari’s road vehicles, HARMAN also announced that it is now an in-car experience team partner of Scuderia Ferrari.

Beginning with the 2023 season, HARMAN will be the exclusive in-car experience partner of the Ferrari Formula 1 team. Only the extent of this partnership is not currently detailed by the two companies. It is unclear if Harman Automotive is a sponsor or what technology the company will provide.

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