Bloomberg Mark Gurman (Gurman) reiterated the recent reports about the iPhone 15 pricing. Gurman said that the price of the iPhone 15 series will be “slightly” higher, especially the iPhone 15 Pro / Pro Max, it will be Gurman said the price of the iPhone 15 series would go up “slightly,” especially for the iPhone 15 Pro / Pro Max, which will feature a new titanium body design and upgraded camera system.
The iPhone 15 Pro and Pro Max screens will use a new technology: low-injection pressure over-moulding, which Apple calls “LIPO”. The new process reduces the bezel size of the display to 1.5 millimetres (from the current 2.2 millimetres) and was first used on the Apple Watch Series 7, which has a thinner bezel and larger display and will be introduced on the iPad in the future.
For the Apple Watch, Gurman expects improved chip specs for the Series 9 and Ultra, but no SE this year. Gurman said Apple tested a dark grey titanium colourway for the Apple Watch Ultra last year, but it was cancelled at launch, and the Ultra version is expected to include the dark grey this year.
It is understood that Apple expects to ship around 85 million iPhone 15 units this year, roughly the same as the iPhone 14 at the same time last year. Barclays analyst Tim Long previously predicted that the iPhone 15 Pro would cost $100 more than the iPhone 14 Pro, and the iPhone 15 Pro Max would cost $100 to $200 more than the iPhone 14 Pro Max.
- iPhone 15: $799 (no change)
- iPhone 15 Plus: $899 (unchanged)
- iPhone 15 Pro: starts at $1,099 (currently starts at $999)
- iPhone 15 Pro Max: Starting at $1,199/$1,299 (current starting price is $1,099)