Bloomberg’s Mark Gurman in the latest “Power On” newsletter, said Apple’s first AR / VR headset priced at $ 3,000 (currently about 20,610 RMB), the estimated 2023 The company’s first AR/VR headset will cost $3,000 (currently about 20.61 billion RMB), with an estimated shipment of 1 million units in 2023 and total revenue of about $3 billion (currently about 20.61 billion RMB).
Gurman said in the article that Apple’s first AR/VR headset is not for profit, but to consolidate the company’s market position and establish a solid foothold in the AR/VR market.
The communication part of Translation is as follows:
Apple estimates that the headset will sell 1 million units in its first year, and it may be called Reality Pro or Reality One when it goes on sale. At $3,000, that translates to $3 billion in revenue. The components of Apple's headset are very expensive, and there is almost no profit in the early stage, and Apple does not need to pursue traditional profit margins in this emerging market.
However, Gurman still labeled Apple’s first headset as “dud” (worthless). He believes that this first headset is expensive, and the current AR/VR market is not mature enough. Consumers can accept such products.