On June 16, Mu Feng, President of Great Wall Motors, said at the 2022 annual shareholders meeting: In 2024, the company will make full efforts in the PHEV and BEV markets, and strive to achieve a sales volume of 1.9 million units. The profit was 7.2 billion RMB.
Mu Feng said: “New energy vehicles have reached a critical crossroads. A ‘bloodletting’ price war is definitely not a long-term solution. Only by adhering to long-termism and making the system capable of ‘blood-making’ can companies go further.”
Mu Feng also announced the goals of the five major brands of Great Wall Motors, which are summarized as follows:
Haval: Continue to make efforts in both the fuel vehicle market and the new energy market. For new energy vehicles, take "new sequence, new channel, new shape, new technology, and new product" as the strategic thinking, and use the new Hi4 as the support to deliver the technical value in the range of 140,000 to 170,000 RMB. In the second half of the year, the Dragon series will be supplemented with differentiated new models to expand the subdivision increment of 180,000 to 200,000 RMB; through the star car H6 / Guochao and the first-generation Dagou Huanxin to consolidate the sales volume of the fuel market base, and at the same time restart the H5 designation to create the "first in the industry" A 150,000-RMB large IKEA IKEA off-road SUV".
Wei brand: continue to deepen the brand positioning of "zero anxiety smart electric", comprehensively transform to "high-end smart new energy", and build a "two horizontal and three vertical" layout, that is, the PHEV+BEV dual energy strategy and the full category of SUV+MPV+car layout. The coffee series is refreshed and returns to the main channel; it expands the MPV market. Latte is rejuvenated and competes with first-line joint venture compact SUVs such as Japan and Germany; Mocha launched the Hi4 version to reinforce products and strengthen the market competitiveness of the big five; Alpine expanded the 300,000-RMB MPV segment market through leapfrogging product strength.
Euler: Firmly position the brand as "a new energy vehicle that loves women more", promote the deepening of the concept of "carrying out love to the end" in the 2.0 era, and focus on the mass-market economical BEV market. Haomao continues to increase in volume, Lightning Mao is renewed, expanding the A0 / A-level base; launching Mechalong and EC31, expanding the C-level pure electric market.
Tank: enter the global market, accelerate the realization of the global strategy of the whole series of products, firmly determine the "off-road + new energy" technical route, and lay out the off-road new energy family matrix based on the hybrid architecture Hi4-T. All series models will launch PHEV models equipped with Hi4-T technology. The tank 300 product is renewed, adding PHEV power; the tank 400 complements the product line, expands the urban scene, and subdivides the increment; the tank 500PHEV starts delivery.
Great Wall Pickup: It has ranked first in domestic and export sales for 25 consecutive years, and its cumulative global sales have exceeded 2 million. It will be equipped with high-performance hybrid technology and a super off-road platform.Great Wall Motors also announced the progress of its self-developed technologies:
In the field of intelligent control-by-wire chassis, Great Wall Motors has integrated core technologies such as control-by-wire steering, suspension and braking, as a highly integrated intelligent base. Among them, the self-developed EMB wire-controlled brake can be mass-produced in Q1 of 2024.
Great Wall Motors is developing the next-generation brand-new smart cockpit open ecosystem Coffee OS 3.0, which is independently designed for the special needs of different categories of user groups, including value information systems, entertainment information systems, and vehicle control systems; it has created multi-system scene linkage, The smart cockpit ecology is fully open to mobile phone software and smart hardware.
Great Wall Motors is also exploring the innovation and application of GPT large models. According to the individual needs of users, it has carried out pre-research on full-link voice empowerment and third space generation of large models. This year, it will complete the upgrade of large models of key models. . In addition, Great Wall Motors is also actively researching interactive systems based on spatial vision, and has started technical research work including AR, MR, and stereoscopic vision perception.In addition, in April this year, Haval New Energy Network was officially launched, integrating 4S stores, urban landmark stores, supermarket pop-up stores and other channel layouts. Haval New Energy channels have covered 200 stores in the first- and second-tier core markets. The plan for 800 stores will be completed by the end of the year.
