Google today launched a series of humorous Pixel phone ads, mocking Apple’s iPhone as outdated and can’t be compared with the Pixel phone’s new features. With the hashtag “BestPhonesForever,” the ads suggest that Pixel phones are the best phones out there and that iPhones are just what they used to be.
There are five ads in this series. In the “Plateau” ad, the iPhone complains that it’s 14 years old and can’t keep up with the Pixel’s 30x zoom, astral photography and artificial intelligence. The Pixel phone comforts the iPhone, saying that the iPhone still has blue bubbles (referring to the iMessage bubble color). The iPhone exclaims, “Bubbles! Bubbles! Is all I’ve accomplished in this world the color of a bubble? I’ve had millions of people line up for me.” Finally, the iPhone dies, and the Pixel yells: “Quick! Get a Lightning charger!”
In another ad, two phones are looking up at a starry sky, and the iPhone says enviously that it can’t see the stars as clearly as the Pixel, which has a star photography mode. A third ad mocks Apple’s privacy stance on public WiFi, “I’m cracking! Get off public WiFi!” the iPhone says dramatically, “Here’s a… hacker.” The Pixel tells the iPhone not to worry because Pixel phones have a built-in virtual private network to keep them safe, while iPhones don’t.
In the fourth ad, the Pixel phone suggested shooting some videos, only to find that the iPhone was dead again, so the Pixel phone used wireless charging technology to charge the iPhone phone. In the final ad, the iPhone enviously berates the Pixel’s various features, the Pixel shows off its newest feature — the fold, and the iPhone faints in shock. “What year is it? Do we have flying cars?” the iPhone asked.
Google launched the Pixel Fold phone with a folding screen in May this year, priced at $1,800. Apple has yet to launch a smartphone with a folding screen, and there’s no word on when the company plans to launch one.
