Google is trying to eliminate third-party cookies, has been in Chrome 115 browser to promote Privacy Sandbox API, and the latest news that Google is developing a new API to provide stronger tracking capabilities.
The new API, which is now hosted on the GitHub platform, is called the Web Environment Integrity API, a new Web standard similar to digital rights management (DRM).
The API was developed by four Google engineers and has already been prototyped in Chrome, although no large-scale release has been announced or hinted at.
Google’s vision, the API can be applied to Chrome, Google Search and other Google services, and the API is a universal type, not only for Android devices but also for Apple iOS and other platforms.
The attached Web Integrity API introduction is as follows
Users often rely on websites to trust the client environment on which they run. This trust can assume that the client environment is honest about certain aspects of itself, keeps user data and intellectual property safe, and is transparent about user usage.The goal of the project is to learn more about the person on the other end of the web browser, to ensure that they are not robots and that the browser has not been modified or tampered with in any unauthorized way.
The data will help advertisers to better count ad impressions, block social network bots, enforce intellectual property rights, stop cheating in web games, and enhance the security of financial transactions, the presentation said.
