Google announced on its official blog that it will deploy the Privacy Sandbox system to a select number of Android 13 devices starting in early 2023.
The Privacy Sandbox is a set of technologies developed by Google to create a web standard for websites to access user information without compromising user privacy.
The Privacy Sandbox is different from traditional third-party cookies in that advertisers will not have access to local data about users, but will instead have direct access to a broader picture of the population.
Advertisers can learn that thousands of users have similar interests (like concert goers) and choose which ads to target to that group (rather than individuals)
Advertisers can study the effectiveness of ads in a way that does not track users across sites
Google said it plans to roll out the Privacy Sandbox Beta on Android 13 mobile devices starting early next year so developers can take the next steps to test these new solutions. The technology will start with a small group of devices and grow over time.