According to the “The Verge” website, in the antitrust lawsuit filed by the U.S. Department of Justice against Google, there is a piece of information that attracted attention. In 2018, Google CEO Sundar Pichai proposed to Apple CEO Tim Cook to pre-install the Google search app on Apple’s iPhone, but Tim Cook ultimately did not accept the idea.
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Sundar Pichai made the suggestion after Tim Cook said he wanted Apple and Google to become “deep partners.” He told Cook that pre-installing the Google search app would bring more traffic to Google and thus more revenue to Apple. Apple and Google have long had a search engine deal, with Google paying $18 billion to $20 billion a year to be the default search engine on Apple devices, but in 2018, Apple’s revenue share fell.
As a result, Sundar Pichai said Tim Cook should consider allowing Google to design an app or other native iPhone experience for iOS that would get people searching on Google more often. “We said, there is a great feature on Android that can increase usage, which is the Google Search app. So I proposed that we can develop a Google Search app for iOS… and we will commit to supporting this product long-term,” Pichai said. Yi said.
It is noted that although Apple’s iPhones come pre-installed with many applications developed by Apple, Apple has never pre-installed third-party applications, which may be the reason why the company did not accept Sundar Pichai’s proposal.
According to Sundar Pichai, he meets with Tim Cook about once a year to discuss the search agreement between Google and Apple, which is also a focus of the antitrust lawsuit. The U.S. Department of Justice believes that Google has a search monopoly and has become a “gatekeeper of the Internet” and has filed lawsuits against some “exclusive agreements” between Google and Apple and other companies.
Eddy Cue, Apple’s head of services, testified in September that Apple used Google as its default search engine because the company “always believed it was the best” and had no “effective alternatives.” “.
Currently, Google is the default search engine on all Apple devices. Although users can change the search engine on Apple products, many users don’t do so. If the lawsuit determines that Google has engaged in antitrust activity, the agreement between Apple and Google may be terminated, requiring Apple to provide more search engine options during the device setup process.
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