Google said yesterday, that every day Gmail users send more than 5000 emails “Bulk mail sender (Bulk Sender)” needs to provide “a key to unsubscribe” button in the mail, and also needs to verify the relevant domain name, this requirement will be mandatory in February 2024 to implement. The requirement, which will become mandatory in February 2024, will see non-compliant emails blocked by Google or classified as spam by default.
▲ Source Google Blog
It is reported that any domain that sends more than 5,000 emails to Gmail in a day will be considered as a “Bulk Sender” by Google, and Google claimed that many “Bulk Senders” have vulnerabilities in their email systems that can be exploited by hackers. Google claimed that many “bulk mail senders” have vulnerabilities in their mail systems that can lead to hackers taking advantage of the situation, so Google asked these “bulk mail senders” to verify their domain addresses last year, which “reduced the number of unverified emails received by users of Gmail mailboxes by 75%”.
Google article that from next February, Google will require these “bulk mail senders” must pass strict identity verification, need to set SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication, of which SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication, of which SPF (DomainKeys Identified Mail) authentication. Mail) authentication, of which SPF can be used to prevent others from using the domain name of the “bulk mailer” to send spam, and DKIM can verify the content of emails sent by the owner of the domain name.
▲ Source Google Blog
Google believes that Gmail users must be able to “unsubscribe” with one click in the email in question, and if the “unsubscribe” feature is not clear in the emails sent by these “mass emailers”, Google will not be able to “unsubscribe” with one click in the email but will be able to do so with one click. If the “unsubscribe” feature is not clear in the emails sent by these “mass emailers”, Google will also block the emails in question. Because Google has adopted an open standard for establishing such requirements, users of Gmail and other email services can benefit from Google’s requirements.
Google also believes that “mass mailers” should ensure that they are sending the kind of mail that users want, so it plans to establish a “spam threshold” to ensure that Gmail users are not bombarded with spam.
Neil Kumaran, Google’s product manager, said the changes are like a tweak to the email world, and that by fixing “some of the hidden problems” in the world, Google can keep email running smoothly, but that this is not a “one-time effort. But it’s not a “one-time thing,” and it’s going to take ongoing collaboration across the community to keep the email world safer and more spam-free.
