Most Viewed Content:

Ford will launch a new electric truck under a new product line

REcent report prove that Ford is planning on launching a new electric vehicle that will come with a new nameplate.

Apple iPhone 14 Pro dark purple new color first

Apple has just announced the iPhone 14 Pro and...

Meta Acquires Haptic Feedback Startup Lofelt, Continues Its Metaverse Experience

As Facebook parent company Meta Platforms gets involved in...

Google Ad business faces another antitrust probe in the UK

As we all know, the Google Ad business generates a lot of money every single day. But, how these advertisement gets to the public and final consumers is a cause of friction between Google and certain governments. The British Competition and Markets Authority” (CMA), has a new antitrust case against the Mountain View company

This isn’t the first time this year that Google will be receiving such an antitrust case from Britain. The first of its kind this year involved an advertisement contract between Google and Meta’s Facebook. This agreement no doubt undermines a competing ad system (header bidding) in favour of Google’s Open Bidding system. 

Google Ad business
Source: Reuters.

Also, the US government filed an antitrust lawsuit against this same advertising option, calling it Google way of boycotting the head bidding system. By doing this Google and Facebook generated more revenue for themselves, and the lawsuits aim to weaken the open bidding advertising scheme.

The most recent investigation into the Google Ad business will further weaken its advertising scheme, hence levelling the competition. Google through its advertising business may have illegally distorted competition, hence earning more than is necessary. The scrutiny of anticompetitive actions from American tech giants is taking a new turn and gradually entering overdrive. This means that soon the internet advertising power will shift from the hands of Google, hence eliminating any monopoly of the market.

Latest

Apple Increases Difference Between “Pro” and “Non-Pro” Models to Drive Up Pro Sales

According to the latest information shared by Ming-Chi Kuo,...

PopSockets launches eco-friendly iPhone 14 case made of plant-based polymer material

PopSocket, a case maker, has just expanded its lineup...

Surpassing Brazil, Turkey becomes the world’s most expensive place to sell iPhone 14

For years, Brazil has been famous for selling the...

Vietnamese retailers begin pre-orders for NVIDIA GeForce RTX 4090 GPU

As the availability of the NVIDIA GeForce RTX 4090...

Newsletter

spot_img

Don't miss

Apple Increases Difference Between “Pro” and “Non-Pro” Models to Drive Up Pro Sales

According to the latest information shared by Ming-Chi Kuo,...

PopSockets launches eco-friendly iPhone 14 case made of plant-based polymer material

PopSocket, a case maker, has just expanded its lineup...

Surpassing Brazil, Turkey becomes the world’s most expensive place to sell iPhone 14

For years, Brazil has been famous for selling the...

Vietnamese retailers begin pre-orders for NVIDIA GeForce RTX 4090 GPU

As the availability of the NVIDIA GeForce RTX 4090...

Android 13 minimum memory requirements: less than 2GB RAM can not install GMS

Similar to last year's Windows 11, Google recently also...
Collins Eshiet
Collins Eshiethttps://www.techgoing.com
I am a writer solely interested in covering issues of importance to the tech community.
spot_imgspot_img

Apple iPhone 14 Pro: cool animated effects of the Lingering Island switch

Annual technology industry "Spring Gala" - Apple 2022 fall new product launch officially held, the new iPhone 14 series, Apple Watch Series 8, AirPods...

[Comment] iPhone 14 “reduces and does not increase prices” Apple is too shrewd

Despite numerous previous news indicating that the new generation of iPhones would be priced upwards, the final price announced at the launch event early...

Yu Chengdong: Huawei cell phone signal super strong! Mate 50 signal super ground directly hit Apple 14 pain points

Today, the official Huawei Terminal account released an official video previewing the Mate 50 series, which further confirms the news that Huawei will be...