A new report from Counterpoint Research shows that smartphone ODM / IDH shipments are down 5 percent year-over-year in 2022.
Counterpoint Research analysts said the year-over-year decline in shipments for ODM / IDH companies in 2022 was caused by order cuts at OPPO, Transnational, Lenovo and Honor. These smartphone OEMs have been affected by the economic downturn, which has also directly impacted their ODM partners. (ODM generally refers to original design manufacturer, OEM generally refers to original equipment manufacturer, IDH generally refers to independent design company.)
The report notes that smartphone ODM shipments have been on the rise. For example, the proportion of ODM shipments in 2022 will rise rapidly after Vivo starts cooperation with Huaqin and Longcheer.
Global smartphone ODM / IDH vendor shipment share in 2022 | Source: Counterpoint Research
According to Counterpoint, Longcheer, Huaqin and Wintel will continue to dominate the global smartphone ODM/IDH industry in 2022. The three companies, known as the “Big Three,” account for 76 percent of the global smartphone ODM/IDH market share in 2022, compared to 70 percent in 2021.
According to the report, Longcheer’s shipments surge in 2022 as it receives large orders from Xiaomi and Samsung, making Longcheer number one in terms of shipment share. Huaqin’s diversified customer portfolio and increased orders from Vivo, one of China’s largest smartphone OEM brands, it still maintains its more leading position. In contrast, Wintel’s shipments grew only slightly as it continues to view smartphone ODM as an integral part of its overall ODM business.