Japanese electronics maker Fujitsu has confirmed that, in view of the company’s low sales in the PC business, as well as down on the future development prospects, will start in the spring of 2024 to stop selling PCs in the European market.
Source: Fujitsu
A Fujitsu spokesperson told The Register that the company is transforming itself into a “DX company” with the aim of promoting digital transformation and emphasizing sustainability.
Fujitsu has thought long and hard about the matter and has concluded that it will cease its involvement in client computing devices across Europe.
Fujitsu said that existing products will continue to be supported and those under warranty will continue to be maintained accordingly.
Fujitsu said its future European business development strategy, in line with the “DX Company” development goals, focuses on fostering a business framework centered on the theme of sustainable transformation.
That means Fujitsu will no longer sell LifeBook laptops, tablets, and Esprimo PCs in the European market after the next eight months.
Fujitsu said the decision is limited to the European market and does not affect other markets. Fujitsu said its focus in Europe will shift to its server and storage business, as well as product-related services.
