Former Apple executive Jean-Louis Gassee recently said that the iPad business is going downhill. He believes that the high moment of iPad is in 2014, and then the overall sales are slipping. The more important reason behind the decline is that consumers don’t know what the iPad can be used for.
He believes that “in order to really create a new class of devices, tablet devices have to get better at doing some key tasks. They have to do a better job of doing some of the really important things, making certain tasks that can only be most valuable in tablet form, value that can’t be demonstrated on either a laptop or a smartphone.”
Gassee believes that many people are expecting the iPad to work like a Mac, which makes the iPad application scenario increasingly narrow. But Apple CEO Cook does not agree with this view, he has repeatedly stressed in public: “iPad most clearly expresses our view of the future of personal computing.