Due to poor sales of the Ford F-150 Lightning, Ford is planning to slow down the production of the pure electric pickup truck F-150 Lightning. Affected by the adjustment of the production line, 700 people will be transferred or choose between a compensation package of US$50,000, and another 700 workers will be transferred to assemble other pickup trucks.
Ford sold 24,165 F-150 Lightnings last year, and all F-Series pickup models totaled 750,800 units. But this does not mean that electric vehicles are unpopular in the United States. It is understood that Tesla Model Y will sell a total of about 400,000 units in 2023, second only to Toyota RAV4’s annual sales of 430,000 units, and is the U.S. sales ranking in 2023 The second model.
The Ford F-series is the best-selling pickup truck in the United States. However, starting in July last year, Ford announced a major price reduction for the F-150 Lightning. The maximum price reduction was US$9,979 (approximately RMB 71,600), a decrease of 16.6%, the highest price reduction. The entry-level model has a starting price of US$49,995 (approximately RMB 358,500) after price adjustment.
However, the price reduction of the F-150 Lightning seems to still be higher than the starting price of the Cybertruck. Although the F-150 has always been the best-selling model in the United States, it may still face huge pressure for Tesla to join. . This also resulted in the F-150 Lightning ultimately failing to save its face and facing production cuts.
The F-150 Lightning is equipped with dual motors on the front and rear axles, with a maximum power of 563 horsepower and an acceleration time of 0-60 mph (0-96 km/h) of up to 4.5 seconds. In addition, the new car is equipped with a four-wheel drive system that supports a total of 4 driving modes: standard, sport, off-road and towing. In addition, the vehicle has a maximum towing capacity of 4.5 tons and a maximum cruising range of 320 miles (approximately 515 kilometers) under EPA standards. Not only that, the car also has a 400-liter large space in the front trunk that can realize two-way transmission of electric energy. The maximum external discharge power of 9.6 kilowatts is enough to meet the power demand in multiple scenarios, and can also provide power for households for 3 days during a power outage.
