Home Brand Story Ford hires ex-Apple exec Peter Stern as new head of integrated services

Ford hires ex-Apple exec Peter Stern as new head of integrated services

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Ford hires ex-Apple exec Peter Stern as new head of integrated services

Peter Stern resigned from Apple in January this year, Ford issued a press release today, expressing the establishment of Ford Integrated Services (Ford Integrated Services) Thorn took the lead.

Stern joined Apple from Time Warner Cable in 2016 and was mainly responsible for Apple’s paid subscription business such as Apple TV +. He is an outstanding media executive.

Part of Ford’s press release as follows:

Ford today named former Apple executive Peter Stern to its new Ford Integrated Services division, which will be responsible for creating and marketing premium vehicles in the Ford Blue, Model e and Ford Pro. Valuable software support and an exceptional customer experience.

Stern officially joined Ford starting today, reporting directly to Ford President and CEO Jim Farley, and is responsible for building a world-class team:

 Expansion of the BlueCruise drive-thru system business and related expansions including Ford Pro Intelligence.

 Envision and deliver exciting new high-value services

 Lead marketing for out-of-vehicle customer experience, Ford Next and other services.