Due to the shortage of raw materials related to electric cars and more and more users choosing to buy electric cars, the whole electric car market is in a state of oversupply. In April this year, Tesla raised the price of some of its Model 3 models in the United States, and recently, Ford also raised the price of its electric cars.
On Thursday, Ford announced that it will reopen customer reservations for the 2023 Mustang Mach-E on August 30, but due to “significantly higher material costs, continued tightness in key supply chains and rapidly changing market conditions,” the MSRP (Manufacturer’s Suggested Retail Price) of the electric SUV will The MSRP (Manufacturer’s Suggested Retail Price) for the electric SUV will increase by up to about $8,000 (about 54,800 yuan). Ford said that customers who have previously placed orders will not be affected by the price increase.
The prices announced by Ford are as follows.
In addition, since Ford’s suggested retail price does not include a delivery fee of around $1,200 (about CNY 8,220), the cheapest all-electric Mustang, the Mach-E, will cost nearly $50,000 (about CNY 342,500).
Along with the price increase, Ford has added a number of new selling points, such as increasing the range of high-end all-wheel drive models by 13 miles to 290 miles (about 466.71 kilometers), making Ford’s Co-Pilot360 driver assistance technology standard on all Mustang Mach-E models, and offering BlueCruise automatic driver assistance and 360-degree camera systems on select models. The 90-day trial of the BlueCruise self-driving assistance and 360-degree camera system will be available on some models.
On August 9 of this year, Ford said it would reopen reservations for its new F-150 Lightning electric truck, but again, due to “significantly increased material costs, continued tightness in key supply chains and rapidly changing market conditions,” the vehicle’s price was raised by 7-18 percent, with the lowest-spec version starting at 4697. The lowest-trimmed version starts at $46,974 (about CNY 321,800), about $7,000 (about CNY 48,000) more than Ford executives initially advertised for a starting price of less than $40,000 (about CNY 274,000).
