After Disney and Netflix pushed through ad-supported subscription plans, sources say Apple Apple TV+ will also go live with a similar subscription plan in the near future. According to Business Insider, Apple is looking for a new head of its advertising business, the equivalent of Paramount’s global chief digital advertising officer and Netflix’s vice president of ad sales.
Disney and Netflix have launched ad-supported subscription plans on mainstream media service providers in the U.S., while Apple is the only platform that has not followed suit yet.
Apple TV+ currently has a subscription price of $6.99 per month for up to six family members to watch unlimited 4K programming with no ads or commercials. This inexpensive subscription plan with ads could help drive viewership of Apple’s original content, an important part of Apple’s “all originals” strategy. And more importantly, ad-supported subscriptions drive more original content, which means more advertising opportunities.