According to a report released by market research agency Counterpoint Research, the total shipments of the Indian mobile phone market in the first quarter of 2023 will be 31 million units, a year-on-year decrease of 19%, setting a record for India’s single-quarter decline.
The information of each brand attached is as follows:
Samsung:
Samsung maintained its leadership in the Indian smartphone market for two consecutive quarters with a 20% share in Q1 2023.
Samsung 5G phones accounted for 24% of all 5G phones, with the Galaxy A series contributing 50% of shipments.
Vivo:
Vivo also maintains its second position with a 17% market share in the first quarter of 2023. Despite a 3% year-over-year decline, the company’s strong omni-channel presence and cost-effective pricing helped OEMs maintain their position.
Millet:
Xiaomi saw a sharp decline compared to the first quarter of 2022, falling to third place in the first quarter of 2023 with a share of 16%. It was down 44% year-over-year, the brand’s biggest drop ever.
The decline was due to weak demand in the sub-INR 10,000 segment, Xiaomi’s over-reliance on online channels and a confusing product mix.
OPPO:
OPPO ranked fourth in the Indian smartphone market with a 12% share, up 9% year-on-year. The brand has been continuously expanding its shipments in the premium segment, with a particular focus on the mid-to-high-end segment (INR 20,000-INR 30,000), which saw the fastest growth among all brands with 144% year-on-year growth.
Realme:
Realme’s 52% year-on-year decline in the first quarter of 2023 caused the brand to slip to fifth place with a 9% share. realme in the sub-INR 10,000 segment continues to face challenges like rising inventories and unfavorable market conditions. It is now focusing on offline retail to expand its consumer base.
OnePlus:
OnePlus is the fastest growing brand, growing 72% YoY in Q1 2023, thanks to strong demand for its OnePlus Nord CE 2 Lite and newly launched OnePlus 11 series.
OnePlus’ Nord CE 2 Lite 5G is the best-selling model in the first quarter of 2023. It is second in the premium segment (INR 30,000 to INR 45,000 or around $370-550) with a 30% share. In addition, the brand actively expanded its offline layout and opened experience stores in many cities.
Apple:
Apple grows 50% year-over-year and captures 6% share in the first quarter of 2023. The brand maintains leadership in the overall premium segment (above INR 30,000) and ultra-premium segment (above INR 45,000, around $550) with market shares of 36% and 62%.
