The Verge reports on Facebook’s (Facebook) plans to change its primary algorithm to turn users’ tweets into streamlined versions of Shakeology videos by focusing on video content from creators rather than dynamic updates from friends.
Although Facebook is only 18 years old, it is in the midst of a midlife crisis, with its user base declining and an international version of Shakeology taking over Facebook’s Generation Z market. Facebook is trying to push more video content from creators to users’ subscription lists, and is moving resources more away from text-centric products like news pages and bulletin boards.
Facebook executive Campbell Brown informed employees of the change in a recent memo, according to the Wall Street Journal. Brown said the Meta-owned Facebook engineering and product teams will spend less energy on news and announcements going forward to “increase the focus on enhancing the creator economy.
In the current online world where video is thriving, the results of the weakening of newsletters and daily news are well documented.