Foreign technology media The Verge recently published a blog post, sharing the experience of installing the third-party app store Mobivention (focused on B2B) for iPhone in Europe, and admitted that the whole process was not easy.
The Verge installation experience as follows:
One potential obstacle for European iPhone users who want to install third-party app stores is that the installation process is very cumbersome, with the steps of installing an app store requiring more than a dozen screen interactions.
The situation is this:
First, you click on a browser-based link to load the third-party app store. At this point, you will receive a pop-up informing you that your installation settings do not allow markets from this developer.
You then need to go into Settings, enable third-party app store related settings, return to the browser, click the download link again, and receive another prompt asking you to confirm the installation. Finally, you can open the store and browse the available apps.
While the program isn’t complicated, the steps and scary language are enough to make it annoying and intimidating. By comparison, Apple’s App Store only requires one click to get started.
In view of Apple’s control over user experience design, the media believes that Apple’s restriction is intentional and is a means to consume users’ energy and dissuade them from continuing to use the App Store.
