For EVGA to exit the graphics market, which is somewhat sudden, NVIDIA responded by saying that it respects the company’s decision. The company’s CEO said, “The current generation of graphics cards (3 Series) is sold out and will not produce the next generation of graphics cards (4 Series), EVGA is still customer focused and will continue to sell existing graphics products and provide after-sales service. Thanks to the support and love of our fans over the years, the company’s business is limited to current products.”
It’s strange that a company that goes by the name EVGA doesn’t sell graphics cards (VGA). EVGA is often informed of retail pricing and material costs only after NVIDIA’s press conferences, and is tied to upstream vendors in terms of pricing and product specifications, sources said.
According to a research agency, EVGA has 40% of the North American graphics market share and is also quite strong in Western Europe, so it’s hard to say who will fill the vacuum after its departure.
Of course, EVGA announced that it will not continue to cooperate with NV, but also stated that it will not cooperate with AMD and Intel graphics cards, and is completely out of the graphics market.
After the current stock of graphics cards is sold out, EVGA also has no intention of switching to the A-card camp, and the company will move on to other IT products, such as EVGA-branded power supplies, coolers, motherboards, etc. Perhaps the company has found that PC power supplies are the biggest business opportunity after the 4-series launch, and it’s much easier to make money selling power supplies than graphics cards.
In response to such behavior, NVIDIA responded, “We have built a great partnership with EVGA over the years and will continue to support them on our current products. We wish Andrew and our friends at EVGA all the best.”