After taking the helm of Twitter, Elon Musk has made sweeping changes, streamlining staffing, blocking third-party clients and more. Elon Musk has also made new rules: advertisers need to have their accounts verified before they can place ads on the platform.
After clearing out the remaining verified accounts, Elon Musk announced that from 21 April, owners or businesses wishing to advertise on Twitter will have to subscribe to the Twitter Blue service for a monthly fee of $8 (currently around RMB 55) or pay $1,000 per month (currently around RMB 6,890) for a Verified Organizations subscription.
The translated part of an email sent by Twitter to partners as follows:
This adjustment is in line with Twitter’s broader verification strategy: to improve the quality of content on Twitter, enhance your experience as a user and advertiser, and reduce fraudulent accounts and bots.