Twitter boss, SpaceX and Tesla CEO Elon Musk said on Twitter on Saturday that Twitter plans to launch a video app for smart TVs, in line with the company’s new strategy of focusing on increasing video content on the platform.
“It’s coming,” Elon Musk said in response to a tweet suggesting Twitter launched a video app.
Twitter’s new chief executive, Linda Yaccarino, and Elon Musk laid out Twitter’s plan in an investor presentation on Thursday to focus on video, creators and business partners to revitalize the company. The social media company’s business outside of digital advertising. A slide from the presentation showed that vertical video accounted for more than 10 percent of Twitter users’ time spent.
It is noticed that former Fox News host Tucker Carlson launched a new show on the platform earlier this month called “Tucker on Twitter”. Twitter envisions selling ads and sponsorships alongside videos by Carlson and other content creators, a person familiar with the matter said.
