Nike recently announced a partnership with American gaming giant EA to bring NFT digital collectibles to sports games.
According to a Nike press release, the deal will integrate “virtual creations” from Nike’s .Swoosh Web3 platform into future EA Sports games.
NFTs are claimed to be unique non-fungible units of data stored on a blockchain that allow users to own, buy and sell digital goods such as in-game items or artwork.
According to CoinDesk, Nike .Swoosh released its first NFT sneaker collection last month and has already generated more than $1 million in sales. The platform was launched in November last year and is still in beta, and the partnership with EA will help promote the platform.
EA CEO Andrew Wilson said in November 2021 that NFTs could be “an important part of the future of our industry,” before saying a few months later that the company would not prioritize adding them to its games.
Nike said more details about the partnership will be announced in the coming months. This content is expected to be available in July, when EA will announce its FIFA soccer game successor, EA Sports FC.
