Today Electronic Arts (EA) announced a major internal restructuring, splitting its business into two separate organizations: EA Sports and EA Games, the latter renamed EA Entertainment.
EA CEO Andrew Wilson wrote on the company’s website that the reorganization is designed to “give our studio heads more creative ownership and financial responsibility so they can make faster and more insightful decisions about development and go-to-market strategies. These initiatives will accelerate our business, drive growth and deliver long-term value to our employees, players and communities,” he added.
In the newly formed EA Entertainment, Technology and Central Development division, Laura Miller has been named president with essentially the same structure as before for the games leadership team under her. Vince Zampera will continue to lead the Apex Heroes, Star Wars and Battlefield franchises, while Samantha Ryan will lead the Lifestyle series and the single-player blockbusters. Jeff Karp continues to lead EA Entertainment’s mobile team.
In the newly spun-off EA Sports division, Cam Webb was named president, with responsibilities including “leading genre EA Sports experiences and our entire racing portfolio. David Tinson was named to lead the EA Experience team, while former Chief Experience Officer Chris Bruzzo retired. Chief Financial Officer Chris Suh also left and was replaced by Stuart Canfield.
Wilson, who remains EA’s CEO, said the new leadership team will work with their respective studios in the “coming months” to implement the company’s newly announced organizational changes.
The latest in a series of reorganizations at EA, which followed a layoff of about 6% of the company’s workforce in March, and reports in June of another round of layoffs affecting two-thirds of the staff at Need for Speed: Infinite studio Firemonkeys.
