DSCC’s recently released high-end smartphone display shipments and technology report, revealed more details and insights on OLED smartphone results in 2022, and updated forecasts for 2027 . In 2022, OLED smartphone panel shipments will drop by 7% year-on-year to 587 million units, and revenue will drop by 1% to US$32 billion (Currently about 220.16 billion CNY).
Apple holds 7 of the top 10 best-selling models by sales and revenue in 2022. Apple iPhone 13 leads with an 8% share in 2022, followed by iPhone 14 Pro Max and Xiaomi Redmi Note 10 and Redmi Note 11 series. These 10 models account for about 45% of panel shipments in 2022. Apple’s iPhone 14 Pro Max leads the 2022 smartphone revenue list with an 11% share, followed by the iPhone 13 and iPhone 13 Pro Max. These 10 models account for approximately 58% of smartphone revenue in 2022.
LTPO backplanes continue to gain share as more panel suppliers’ LTPO capacity becomes eligible for volume production. LTPO penetration rises from 10% in 2021 to 23% in 2022. The report expects LTPO to continue to grow and achieve over 40% share and 60% equipment revenue share during the forecast period. The growth of LTPO is the result of strong demand for higher refresh rate and AOD displays. Apple adopted LTPO panel technology on the iPhone 13 Pro and Pro Max in 2021. In 2025, as LTPO production capacity continues to rise and costs fall, DSCC expects that all of Apple’s iPhone 17 series models will use LTPO panels.
In Q4 2022, Apple accounted for four of the top five best-selling models in terms of shipments and revenue. The iPhone 14 Pro Max and iPhone 14 Pro had a 25% shipment share and a 38% revenue share.
For Q1 2023, the top five models are expected to be Apple iPhone 14 Pro Max, iPhone 14 Pro, iPhone 13, iPhone 14 and Samsung A54. These five models are expected to account for 39 percent of shipments and 50 percent of smartphone device revenue.