Research firm Counterpoint reported that Apple’s monthly market share in China reached an all-time high of 25% in October 2022, and became the number one cell phone brand manufacturer in China for two consecutive months.
▲ Photo from Counterpoint
Counterpoint said that while sales of other major cell phone brand vendors declined in October, Apple’s sales grew 21 percent year-over-year. While overall sales in China were down 15 percent year-over-year, Apple’s sales were down just 4 percent, further boosting Apple’s market share.
The iPhone 14 Pro Max was the best-selling phone in China for the month, followed by the iPhone 14 Pro. In terms of sales in the first five weeks after the launch of the new model in China, the iPhone 14 Pro series accounted for 70 percent of sales for the entire iPhone 14 series for the same period, while the iPhone 13 Pro series accounted for 47 percent of sales for the entire iPhone 13 series.
The Counterpoint reported that global smartphone sales in October were 105.68 million units, down 11 percent from the same period in 2021.
