Well-known gaming peripherals manufacturer Corsair has acquired online retailer Drop, Drop formerly known as Massdrop, mainly sells mechanical keyboards and their accessories, such as keycaps and shafts, has collaborated with a number of designers in the mechanical keyboard community to introduce a number of unique keycap designs, but also produces and sells a number of finished keyboards, which usually have the easy user customization features.
Drop CEO Jef Holove said the company will continue to take an “enthusiast-led product development” approach and utilize Corsair’s partnerships to expand its reach.
Corsair is acquiring “certain assets” of Drop, the details of which were not disclosed. But according to Corsair’s press release, the deal primarily involves Drop’s custom keyboard business and desktop accessories. Corsair said it intends to keep Drop as a separate brand within the company, and that Drop will continue to handle “all existing warranty, order and customer support requests”.
Corsair itself produces a range of mechanical keyboards and has recently begun to increase their customizability, offering features such as hot-swappable shafts. But Corsair’s keyboards are aimed at a different market than Drop, focusing more on gaming performance than typing feel.
It is noted that this is one of a number of acquisitions Corsair has made in recent years, with the company buying Elgato Gaming, a company that makes the popular Stream Deck controller, in 2018, and then acquiring audiophile PC maker Origin PC and grip maker Scuf Gaming in 2019.
