Of the epidemic and the global economy’s continued downturn, the global smartphone market demand remains weak, coupled with smartphone products in the development of the mature period, market growth slowed down, consumers change mobile energy is insufficient, cell phone panel market oversupply state serious, AMOLED smartphone panel demand growth slowed down, according to CINNO Research survey data show According to CINNO Research, in 2022, the global market AMOLED smartphone panel shipments of about 600 million pieces, down 10.3% year-on-year, quarterly, Q1 to Q4 quarterly shipments show negative growth, down 5% to 14% range; 2022 global market AMOLED smartphone panel penetration rate of 33%, down 1 percentage point year-on-year.
Data source: CINNO Quarterly Mobile Phone Panel Value Chain Report
Here is a brief commentary from the research firm:
- 2022 global AMOLED smartphone panel shipments by region, South Korea’s regional share of 70.7%, the domestic manufacturers accounted for 29.3% of shipments, the domestic share compared to last year’s 20.3% increased by 9 percentage points, the share of rapid climbing.
- Samsung Display (SDC) AMOLED smartphone panel shipments of about 380 million pieces, down 21.6% year-on-year, the market share of 72.3% from the same period last year narrowed to 63.1%, mainly by the price squeeze from the Chinese mainland flexible AMOLED panel factory, its shipments and market share is showing a downward trend.
- BOE (BOE) AMOLED smartphone panel shipments of about 0.8 billion, an increase of 31.1% year-on-year, market share of 13%, up 4.1 percentage points, ranked second in the world, the first domestic, benefited from the Apple new machine orders, BOE (BOE) rapid growth in market share.
- LGD (LGD) AMOLED smartphone panel shipments of about 0.5 billion, down 10.0% year-on-year, market share of 7.5%, flat. LGD AMOLED panel customer structure is single and highly dependent on Apple cell phone orders, so its shipments fluctuate significantly with the Apple cell phone launch cycle.
- Visionox’s AMOLED smartphone panel shipment volume was about 0.4 billion, up 20.8% year-on-year, with a market share of 6.8%, up 1.8 percentage points year-on-year, ranking fourth globally and second domestically. Thanks to the stable order volume from our main customers, Visionox’s AMOLED production line has maintained a stable and high crop rate. (“Crop rate” is called activation or utilization, which refers to the proportion of time a device takes up to create value within the time it can provide.)
