CINNO Research released a report that said, is expected in the fourth quarter in the case of demand without obvious positive factors, smartphone panel prices will continue the downward trend.
The report pointed out that the impact of the epidemic and the global economy continues to be sluggish, the terminal demand is sluggish, phone panel prices have continued to fall throughout the third quarter, showing a “high season is not prosperous” state, high-end phone market although there is a positive trend, but the low-end phone market demand is still sluggish, and domestic brands in the high-end phone market share is limited, resulting in addition to Apple iPhone phone panel in addition to other phone products demand remains weak.
CINNO Research forecasts that in the absence of obvious favorable factors in demand, smartphone panel prices will continue to fall, with a-Si / LTPS panel prices continuing to fall by $0.1 in October and November, and rigid/flexible AMOLED panel prices may continue to fall by $1.
Image source: CINNO Research
The future supply and demand is still loose, and some panel makers are shifting their production capacity and expanding the market share of the white label as a response strategy, while Huike (HKC) Mianyang G8.6 production line and other latecomers are taking the mainstream brand external research products as their breakthrough direction.
LTPS: LTPS phone product prices have also experienced five consecutive quarters of price decline since July 2021, a cumulative decline of 7%, the main LTPS production line crop level is low, and some manufacturers to transfer production capacity and open the case of HD resolution of the production of low-end products as a response strategy.
Rigid AMOLED: Due to the impact of the downward price squeeze of flexible AMOLED smartphone panels and the overall sluggish demand for panels, the main rigid AMOLED panel manufacturer Samsung Display (SDC) began to penetrate into the lower-tier product market and promote shipments to domestic mainstream Android brands at a more advantageous price.
Flexible AMOLED: With the increasing production capacity of domestic manufacturers, the flexible AMOLED panel market continues to outstrip demand, manufacturers have to fill capacity as the first choice, and aggressive pricing strategy, resulting in the deterioration of flexible AMOLED panel profitability, continues to be in a loss state.
